THE AUTONOMOUS AI MARKETING AGENT THAT CONNECTS YOUR STACK AND DOES THE WORK.
The AI that does the work. Not just the thinking.
Aldwin is your AI marketing teammate. It connects to your full stack, monitors everything 24/7, builds campaigns from conversation, investigates why performance changed, and delivers consultant-grade strategy. Slack it a task, email it a link, or chat in the app. It goes wherever it needs to get the work done.
#marketing-ops6 members
V
Vincent9:02 AM
@Aldwin Build a 3-email nurture for webinar no-shows. Enterprise segment. Focus on ROI case studies.
Aldwin is working...
AldwinAPP9:02 AM
On it. Building your campaign.
Task Plan0:00
Write 3 emails (ROI angle)parallel
Build Engagement Studioparallel
Configure scoring rulesparallel
Set UTMs (Playbook naming)parallel
QA against Playbook
Ready for review
Approve & Deploy
Edit
Deployed to Pardot. Campaign live.
One conversation. Six tasks. 25 minutes.
Aldwin
Campaign GridBriefingIntelligenceExecutionPlaybook
V
INTELLIGENCE
Why did MQLs drop 34% last week?
Investigating across 6 platforms...
Root cause identified.
Your lead scoring threshold was changed from 80 to 50 on Tuesday at 2:14 PM by user jsmith@company.com.Pardot This caused a flood of low-quality leads to qualify as MQLs initially, which sales rejected. By Thursday, the rejection rate triggered your Playbook's auto-pause rule, which stopped the nurture sequence entirely.HubSpot
Net result: real MQLs dropped 34% because the nurture was paused, not because lead quality declined.Salesforce
Revert scoring to 80
Resume nurture
CAUSATION CHAIN
Tue 2:14p
Scoring threshold changed
80 → 50 by jsmith@company.com
Config change detected
Wed
Low-quality MQLs flood pipeline
312 leads scored 50-79 entered as MQLs
+280% MQL volume (false signal)
Thu
Sales rejects 89% of new MQLs
Rejection rate triggers Playbook auto-pause
Nurture sequence paused
Fri-Sun
Real MQLs stop flowing
Paused nurture = no new qualified leads
-34% actual MQLs
Configuration change → performance impact. Traced in seconds, not hours. That's the difference.
CONNECTS TO YOUR ENTIRE STACK
THE PROBLEM
You have tools that show data. You need a teammate that does work.
Your marketing stack has 8 platforms. Each one has a dashboard. None of them talk to each other. When leadership asks “why did pipeline drop,” you spend half a day pulling data from four systems to produce an answer that’s already stale.
When it’s time to build a campaign, you’re in Pardot configuring automation, then Salesforce setting up tracking, then Google Ads building audiences, then back in Pardot writing emails. Four platforms. Four tabs. Four hours. For one campaign.
Your marketing ops team spends 80% of their time on execution mechanics and 20% on strategy. It should be the other way around.
Meanwhile, nobody’s watching the sync at 2am. Nobody catches the CPL spike until the weekly review. Nobody notices three contacts from the same account engaging across four channels.
You don’t need another dashboard. You need an AI that connects your entire stack, understands your business deeply, and does the work.
Build a 3-email nurture campaign
4-5 days across 4 platforms
25 minutes
Audit a Pardot architecture
20 hours of digging
10 minutes
Monthly performance report
8-15 hours
Pre-generated
Catch a 2am sync failure
Monday morning, leads lost
15 min alert
Investigate why MQLs dropped
3-4 hours across 6 platforms
Seconds
Onboard a new org
2-3 weeks
Day one
Execution without context is automation. Context without execution is a dashboard. Aldwin does both.
WHAT ALDWIN DOES
Autonomous operations. Strategic consulting. Full-cycle execution.
Aldwin
Campaign GridIntelligenceDeliverablesPlaybook
V
01
Campaign Grid
Every campaign.
Every platform. One view.
Every platform. One view.
Aldwin connects your stack and pulls live performance data — no exports, no spreadsheets.
Platforms connected4
Campaigns tracked23
Last synced4 min ago
Salesforce
$312K pipeline
HubSpot
1,204 MQLs
Google Ads
$18.2K spend
LinkedIn Ads
$9.4K spend
02
Intelligence Engine
AI that knows
your business.
your business.
Cross-references live data against your Playbook. Finds what matters and explains why.
Analyzing 4 platforms · Checking Playbook...
Playbook rules matched12
Audience segments3
Anomalies detected2
LinkedIn CPL spiked
↑57%
HubSpot nurture stalled
↓28%
Google Ads holding
+3%
Root cause found
✓
03
Deliverables
Finished work.
Not dashboards.
Not dashboards.
Reports and decks your CMO can use today. Every metric cited, every action Playbook-aligned.
Key Finding
Pipeline declined 23% MoM driven by LinkedIn targeting change. Google Ads stable at +3%.
Recommendations
01
Restore LinkedIn ABM targeting to pre-Jan audience.
02
Increase Google budget 15% to absorb shortfall.
47 citations
Verified
PDF
PPTX
Slides
Previously took 8–15 hrs → 12 min
Ready to share with leadership
HOW IT WORKS
From connected stack to autonomous teammate in 30 minutes.
01
Connect your stack
One-click OAuth to HubSpot, Salesforce, Google Ads, LinkedIn, and more. No data team required.
02
See your Campaign Grid
Every campaign, every KPI, one screen. Automatically populated, already accurate, already cited.
03
Ask your first question
"What's working?" "Why did leads drop?" Answers in seconds with source citations you can verify.
04
Generate a deliverable
Monthly report, QBR deck, attribution analysis. Choose a template, review, send. Done.
WORKS WHERE YOU WORK
Slack it. Email it. Chat in the app. Aldwin goes where the work is.
Aldwin
Campaign GridIntelligenceDeliverablesPlaybook
V
01
Campaign Grid
Every campaign.
Every platform. One view.
Every platform. One view.
Aldwin connects your stack and pulls live performance data — no exports, no spreadsheets.
Platforms connected4
Campaigns tracked23
Last synced4 min ago
Salesforce
$312K pipeline
HubSpot
1,204 MQLs
Google Ads
$18.2K spend
LinkedIn Ads
$9.4K spend
02
Intelligence Engine
AI that knows
your business.
your business.
Cross-references live data against your Playbook. Finds what matters and explains why.
Analyzing 4 platforms · Checking Playbook...
Playbook rules matched12
Audience segments3
Anomalies detected2
LinkedIn CPL spiked
↑57%
HubSpot nurture stalled
↓28%
Google Ads holding
+3%
Root cause found
✓
03
Deliverables
Finished work.
Not dashboards.
Not dashboards.
Reports and decks your CMO can use today. Every metric cited, every action Playbook-aligned.
Key Finding
Pipeline declined 23% MoM driven by LinkedIn targeting change. Google Ads stable at +3%.
Recommendations
01
Restore LinkedIn ABM targeting to pre-Jan audience.
02
Increase Google budget 15% to absorb shortfall.
47 citations
Verified
PDF
PPTX
Slides
Previously took 8–15 hrs → 12 min
Ready to share with leadership
A DAY WITH ALDWIN
Monday. Before you open your laptop.
Every company defines success differently. Aldwin’s Playbook captures your definitions and applies them everywhere — so every report, every answer, every deliverable reflects how your team actually thinks about marketing performance.
Aldwin
Campaign GridIntelligenceDeliverablesPlaybook
V
Your Playbook
Your company's
marketing brain.
marketing brain.
Every definition, rule, and lesson — applied to every output.
Funnel
MQL = score ≥50 + pricing visit
Audience
Enterprise IT · Mid-Market SaaS
Channel
LinkedIn ABM · Google brand terms
Voice
Direct, data-driven. No fluff.
Attrib.
Multi-touch, 40/20/40 weighted
Bench.
CPL target $63 · Pipeline $4.2K
Learned
Reallocate before adding spend
New
6
Rules
3
Audiences
5
Channels
How it learns
Aldwin recommended → You corrected
Playbook updated
Aldwin
Recommend increasing Meta Ads budget by 20% to improve reach across all segments.
You
Reallocate Meta budget to LinkedIn ABM — we paused Meta in Q1.
Learned: This team reallocates before adding spend. Meta paused Q1. LinkedIn ABM preferred for Enterprise IT.
12
Corrections learned
3
Preferences saved
0
Repeated mistakes
Playbook growth
Gets smarter every month.
Week 1
Funnel + attribution + voice defined
Month 1
Learned: Webinars spike MQLs week 3
Month 3
Knows: Q1 Google Ads always underperforms
Month 6
Predicts: Q4 holiday pipeline surge pattern
6 months of institutional knowledge. Can't be replicated by switching tools.
Every output · Playbook-aligned
Report ·
Monthly Report — Jan 2026
Funnel
Voice
Audience
Pipeline declined 23% MoM — LinkedIn drifted from Enterprise IT ICP. Restoring ABM targeting per Playbook channel strategy.
Brief ·
Q1 LinkedIn Campaign Brief
Channel
Learned
ABM-first, Enterprise IT only. Meta budget reallocated to LinkedIn retargeting — per Playbook: reallocate before adding spend.
Deck ·
QBR Slides — Q4 2025
Benchmark
Attribution
CPL at $58 vs. $63 target — 8% below benchmark. Multi-touch attribution: Google driving 42% at 40/20/40 weighting.
Email ·
CMO Update Draft
Voice
Funnel
Pipeline is down. Here's why and the fix — direct, data attached, no fluff. Written per your Playbook voice rules.
Correct it once → it never makes that mistake again.
45 rules learned · 0 repeated mistakes
Your ops team spent their day on strategy and stakeholder meetings. Aldwin handled the mechanics.
FOR AGENCIES
Your 3-person team serves 20 clients instead of 8.
You can’t send a report to your VP if you’re not 100% confident in every number. We know that. So we built verification into every layer of Aldwin.
Aldwin
Campaign GridIntelligenceDeliverablesPlaybook
V
Campaign Grid
| Campaign | MQLs | CPL | Pipeline | Status |
|---|---|---|---|---|
| LinkedIn ABM — Enterprise IT | 142 | $58 | $612K | Active |
| Google Brand Terms | 87 | $41 | $298K | Active |
| Meta Retargeting | 0 | — | — | Paused |
| Webinar Series — Q1 | 63 | $72 | $189K | Active |
| Content Syndication | 31 | $94 | $87K | Active |
Aldwin Insight
Pipeline dropped 23% because LinkedIn campaign was paused on March 3rd and webinar MQLs didn't convert at target rate.
Source verification
Every number is traceable.
API Source
Live
GET /api/v2/campaigns/linkedin-abm-ent/leads
→ HubSpot Marketing Hub API
Scope: contacts.read, campaigns.read
→ HubSpot Marketing Hub API
Scope: contacts.read, campaigns.read
Raw Data
142 records
{
"total_leads": 187,
"qualified": 142,
"filter": "score ≥ 50 AND pricing_page = true",
"source": "linkedin-abm-enterprise-it"
}
"total_leads": 187,
"qualified": 142,
"filter": "score ≥ 50 AND pricing_page = true",
"source": "linkedin-abm-enterprise-it"
}
Calculation
Playbook rules
142 MQLs = 187 total leads filtered by your Playbook MQL definition: lead score ≥50 AND visited pricing page.
Last synced: Feb 7, 2026 · 09:14:22 UTC
Verified against source. Click any number — see the API, the data, and the math.
Cited sources
Every claim has evidence.
[1]
LinkedIn Campaign Manager API
Campaign "ABM Enterprise IT" status changed to paused on March 3, 2026 at 14:22 UTC by user admin@company.com
[2]
HubSpot Pipeline API
Pipeline dropped from $798K → $612K (−23.3%) between Feb 28 – Mar 14. Correlated with 0 new MQLs from LinkedIn during pause.
[3]
Webinar Registration Platform
Q1 webinar: 63 MQLs at $72 CPL — pipeline conversion at 14% vs. 22% Playbook benchmark.
3 sources cited. Every insight links to the data that supports it.
You're in control
Nothing ships without you.
Report ·
Monthly Pipeline Summary
Approve
Edit
Pipeline declined 23% MoM driven primarily by the LinkedIn campaign pause. Recommend restarting Meta retargeting to recover volume. Reallocate Meta budget to LinkedIn ABM — Meta paused per Q1 strategy.
Updated and learned. Aldwin won't recommend Meta spend again. Your correction is now a Playbook rule.
Every number traceable. Every insight cited. No black boxes.
Transparent by design
FOR IN-HOUSE TEAMS
A 2-person team that performs like a 10-person team.
Marketo, TikTok Ads, Microsoft Ads, Mailchimp, and 15+ more on the roadmap. Each integration connects via OAuth in under 60 seconds.
| Aldwin | Supermetrics | Databox | Improvado | ChatGPT | |
|---|---|---|---|---|---|
| Connected to your stack | ✓ | ✓ | ✓ | ✓ | ✗ |
| AI-powered analysis | ✓ | ✗ | ✗ | Add-on | ✓ |
| Finished deliverables | ✓ | ✗ | ✗ | ✗ | ✗ |
| Learns your company context | ✓ | ✗ | ✗ | Partial | ✗ |
| Cross-system reasoning | ✓ | ✗ | ✗ | Partial | ✗ |
| Self-serve setup (< 5 min) | ✓ | ✓ | ✓ | ✗ | N/A |
| Mid-market pricing | $149/mo | $29–500 | $0–199 | $50K+/yr | $20/mo |
UNDER THE HOOD
Seven capabilities. One agent. 126 knowledge entries. 76 skills.
HubSpot
OAuth · 60 seconds
Salesforce
OAuth · 60 seconds
Google Ads
OAuth · 60 seconds
Meta Ads
OAuth · 60 seconds
Google Analytics 4
OAuth · 60 seconds
LinkedIn Ads
OAuth · 60 seconds
Slack
OAuth · 30 seconds
More coming
Shipping monthly
HOW ALDWIN COMPARES
Three generations. Only one works for you.
Marketo, TikTok Ads, Microsoft Ads, Mailchimp, and 15+ more on the roadmap. Each integration connects via OAuth in under 60 seconds.
| Aldwin | Supermetrics | Databox | Improvado | ChatGPT | |
|---|---|---|---|---|---|
| Connected to your stack | ✓ | ✓ | ✓ | ✓ | ✗ |
| AI-powered analysis | ✓ | ✗ | ✗ | Add-on | ✓ |
| Finished deliverables | ✓ | ✗ | ✗ | ✗ | ✗ |
| Learns your company context | ✓ | ✗ | ✗ | Partial | ✗ |
| Cross-system reasoning | ✓ | ✗ | ✗ | Partial | ✗ |
| Self-serve setup (< 5 min) | ✓ | ✓ | ✓ | ✗ | N/A |
| Mid-market pricing | $149/mo | $29–500 | $0–199 | $50K+/yr | $20/mo |
Full control. Full visibility. Full audit trail
HubSpot
OAuth · 60 seconds
Salesforce
OAuth · 60 seconds
Google Ads
OAuth · 60 seconds
Meta Ads
OAuth · 60 seconds
Google Analytics 4
OAuth · 60 seconds
LinkedIn Ads
OAuth · 60 seconds
Slack
OAuth · 30 seconds
More coming
Shipping monthly
PRICING
Less than one day of a contractor. Every month.
Free
$0/month
Explore what's possible
✓Campaign Grid (50 rows)
✓50 queries per month
✓2 deliverables per month
✓3 integrations
✓Basic Playbook
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Pro
$149/month
The full workspace for marketing ops
✓Full Campaign Grid (unlimited)
✓Unlimited queries
✓Unlimited deliverables
✓10 integrations
✓Full Playbook with custom KPIs
✓Slack integration (@Aldwin)
✓Scheduled reports
✓Email delivery to stakeholders
Team
$149/month
+ $49 per viewer seat
Share intelligence across leadership
✓Everything in Pro
✓Viewer seats for VPs & CMOs
✓Viewer Campaign Grid access
✓Team Playbook
✓Priority support
Enterprise
Custom
SSO, compliance, and scale
✓Everything in Team
✓Unlimited integrations
✓SSO / SAML authentication
✓SOC 2 compliance
✓Custom data retention
✓Dedicated account manager
✓SLA guarantees
✓Audit logs
Your marketing team is about to get a lot bigger.
Connect your stack. Let Aldwin do the work.
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